Going for glory

William Al-Badeesh is Phygital International’s point man when it comes to building and nurturing partnerships with gaming publishers. Here he talks about how trust is vital – and why he never delivers the same pitch twice.

Highlights from Phygital Contenders Astana 2026, the final qualifying stage for next month’s Games of the Future, saw both joy and heartbreak for the more than 200 competitors who took part.

Edgar Kagiso Sandamela, CEO of Phygital Games South Africa, explains how – after a shaky start – he managed to take his home nation to the very top of global phygital rankings.

Phygital International's media rights team talk about the OTT platform designed to give the Games of the Future a permanent home — and how it could fund the next generation of digital athletes.