Spotlight
Inside the phenomenal rise of Phygital Dancing
It's accessible, has global appeal and makes exercising fun – Phygital Dancing is becoming one of the world's most popular phygital disciplines. But fans say it still needs proper infrastructure to thrive further.
“Forget everything you know about tournament licensing!”
William Al-Badeesh is Phygital International’s point man when it comes to building and nurturing partnerships with gaming publishers. Here he talks about how trust is vital – and why he never delivers the same pitch twice.