Feature Article
Phygital's next generation of sporting stars – in their own words
Four teenage winners of last year's Phygital School Games swapped the classroom for the arena this summer, flying to Astana to watch the Games of the Future 2026 up close. They discuss their passion for phygital, how it changed their lives and their dreams of taking part in future tournaments.
How PI is putting together a global broadcaster network
Phygital sport doesn't yet have a single dominant market the way football has Europe or basketball has the US. Instead, PI's media rights team is assembling its broadcaster network country by country.