Feature Article
Phygital's next generation of sporting stars – in their own words
Four teenage winners of last year's Phygital School Games swapped the classroom for the arena this summer, flying to Astana to watch the Games of the Future 2026 up close. They discuss their passion for phygital, how it changed their lives and their dreams of taking part in future tournaments.
How PI is putting together a global broadcaster network
Phygital sport doesn't yet have a single dominant market the way football has Europe or basketball has the US. Instead, PI's media rights team is assembling its broadcaster network country by country.
PI launches brand new streaming service Phygital+
Phygital International's media rights team talk about the OTT platform designed to give the Games of the Future a permanent home — and how it could fund the next generation of digital athletes.
Hosting the Games of the Future 2025: Lessons from an insider
Niccolò Nicotra was the man charged with delivering GOTF 2025. Here he talks about how he and his team did it and what future host cities can expect.
How to watch GOTF 2025 around the world
Sportworld leads global broadcasters German-based streaming platform Sportworld, which delivers international sports content to more than 200 countries, has signed a new multi-year agreement covering both GOTF 2025 and GOTF...
Phygital – the new sporting phenomenon
Phygital sport is a global movement redefining what it means to be an athlete today. For decades, physical sport and gaming existed in separate worlds. Phygital fuses them.