Analysis
Gen Z esports fans are showing up in record numbers
A new report says that Gen Z are not the bedroom-dwelling loners many people think. They are now actively seeking physical experiences too – and prepared to pay. Here’s what that means for phygital sport.
Report: Final figures show GOTF 2025 drew 461m broadcast views
The Games of the Future 2025 delivered huge viewing figures across six days of competition in Abu Dhabi in December, demonstrating its ability to engage large, digitally native audiences worldwide....
How phygital is changing the teaching of sport and tech
Physical activity among young people is falling and screen time is rising. Phygital sport is helping educators lure kids away from their consoles and onto the playing fields.