Latest Phygital News

UAE Roadshows Introduce Nation to Phygital Sport

A nationwide series of GOTF 2025 roadshows is underway, giving students and young fans across the UAE hands-on experience with the fast-growing world of phygital sport.

The tour began at Zayed University Abu Dhabi on 6 November, followed by stops at Zayed University Dubai (10 November), Higher Colleges of Technology in Dubai (13 November), A2RL at Yas Marina Circuit (15 November) and Khalifa University (17 November). Additional stops across the UAE will continue in the lead-up to the Games of the Future Abu Dhabi 2025 powered by ADNOC starting on December 18.

Each roadshow features live phygital demonstrations, gaming challenges, and interactive tech-driven experiences designed to spark interest among emerging athletes and innovators.

Tickets Now On Sale for GOTF 2025 in Abu Dhabi

Tickets are now on sale for the Games of the Future Abu Dhabi 2025 powered by ADNOC, the global phygital tournament combining physical athleticism with immersive digital gameplay. The event will take place at the Abu Dhabi National Exhibition Centre from 18–23 December 2025.

Fans can secure their seats with adult day passes priced at AED50, children’s passes (ages 4–16) at AED25, and student tickets at AED30. Group tickets are also available at AED25 per person for groups of four. Finals tickets, sold separately for each discipline, range from AED50–100 for adults.

Tickets are available now via the official Abu Dhabi events portal gotfabudhabi.com.

PI Names New MarComms Chief

Phygital International has appointed John Hewitt as its new International Marketing and Communications Director.

John most recently served as Director of Marketing and Communications for the International Boxing Association and previously worked for international sporting organizations such as SportAccord and the UN Office on Sport for Development and Peace.

“John’s extensive experience and proven leadership in international sport and communications make him a valuable addition to our team,” said Phygital International CEO Nis Hatt.

Hewitt joins a growing roster of high-profile figures joining PI, including triple Olympic gold medallist Stephanie Rice, who became Commercial Director earlier this year.

New Phygital Sports League launched at ISPO

Phygital sport in Germany took a major step forward last week with the launch of the nation’s Phygital Sports League (PSL) at ISPO Munich – the world’s premier sports industry event.

The new league will allow established sports clubs in Germany and beyond the chance to expand into hybrid and tech-driven formats.

To celebrate the announcement, organizers Force of Disruption GmbH also held the country’s first phygital sports tournament, Phygital Football. Winners now advance to the international PSL finals in June 2026. The global event will feature €500,000 in prize money and additional competitions in Phygital Basketball and Phygital Dancing.

The organization also introduced the PSL SportsBox, a plug-and-play digital module equipped for tournaments anywhere in the world, enabling clubs to easily host their own phygital competitions.

WPC Reveals New Global Advisory Council

The World Phygital Community (WPC) has announced the formation of its first Advisory Council, bringing together international experts to guide the long-term development and global expansion of phygital sport.

The inaugural four-member council will support WPC on policy engagement, commercial strategy, market growth and regulatory frameworks, as well as help develop the broader phygital ecosystem, including the Games of the Future.

The council members bring expertise spanning technology, Olympic-level event management, diplomacy, entrepreneurship and youth engagement:

• Jorge O’Ryan Schutz, former Chilean ambassador and sports administrator, now leading international development at UC Innovation Center.
• Bernt Erik Bjontegard, former NASA scientist and Qualcomm R&D executive, and founder of contextual intelligence platform Spark Compass.
• Francline Fonderson, founder of CATCE and a leader in building sport-and-technology pathways for youth in Central and West Africa.
• David Feng Xintao, international events and protocol specialist with experience across four Olympic Games.

The council will meet regularly with WPC leadership, with outcomes publicly shared to ensure transparency in shaping the future of phygital sport worldwide.