August 2026
How PI is putting together a global broadcaster network
Phygital sport doesn't yet have a single dominant market the way football has Europe or basketball has the US. Instead, PI's media rights team is assembling its broadcaster network country by country.
Daniel Merkley, PI's new CEO, sets out his vision for the future
After leading the World Phygital Community for the past two years, Daniel Merkley is now in the driving seat at Phygital International. He has big plans and he's keen to get on with them.