August 2026
Inside the phenomenal rise of Phygital Dancing
It's accessible, has global appeal and makes exercising fun – Phygital Dancing is becoming one of the world's most popular phygital disciplines. But fans say it still needs proper infrastructure to thrive further.
"Traditional sports aren't moving quickly enough”
Alibaba Cloud's Dipesh Makwana talks about the computing giant's new multi-year sponsorship deal with Games of the Future and why phygital is more in tune with today's young generations.