Opinion
“Phygital delivers the young audiences that brands are desperate to reach”
Spencer Field is the new commercial director at Phygital International, bringing with him three decades of commercial experience including stints at Opta, the NBA, News International, and Watford FC. We asked him about his plans and ambitions for his latest role.
What’s next for phygital in 2026
With GOTF 2025 now officially over, PI’s CEO Nis Hatt reflects on a landmark year for the organisation and reveals what 2026 has in store.
Hosting the Games of the Future can revolutionise your city – and your society
Phygital International’s Nis Hatt on the incredible opportunities offered by staging phygital sport’s biggest tournament.