William Al-Badeesh

Head of Publisher Relations and IP Licensing, Phygital International

Articles by William Al-Badeesh

June 22, 2026

“Forget everything you know about tournament licensing!”

William Al-Badeesh is Phygital International’s point man when it comes to building and nurturing partnerships with gaming publishers. Here he talks about how trust is vital – and why he never delivers the same pitch twice.