June 2026
How South Africa cracked the phygital code
Edgar Kagiso Sandamela, CEO of Phygital Games South Africa, explains how – after a shaky start – he managed to take his home nation to the very top of global phygital rankings.
“Forget everything you know about tournament licensing!”
William Al-Badeesh is Phygital International’s point man when it comes to building and nurturing partnerships with gaming publishers. Here he talks about how trust is vital – and why he never delivers the same pitch twice.